How Website Affects your Website Ranking?
The way your website is designed and developed and the way it is organized can impact your online presence. Search engine Optimizing or SEO for traffic, revenue and conversion is one of the most important parts of SEO.
In 2022, online success means going beyond having a neat and glossy design that sometimes can be hindrance in terms of how search engines view and crawl your website. It is very important to strike a balance between a visually aesthetic website for customers and a structure architected for search engine visibility.
Having a well-organized website structure is incredibly important for SEO. A good website structure should have a significant impact on SEO traffic and conversion. A website should be so designed that it should help your business engage better with users and create a user experience aligned with your business goals, service, products and structure.
Here are some points so to how the website structure affects your site’s rankings in the SERPs:
1. Site Crawlability: Site crawlability is one of the most important factors to be considered when it comes to website structure. It refers to the search engine ability to crawl through the website’s text content to figure out what the site is all about. Search engine crawlers are responsible for website crawling. The main point to be considered that there should be no dead ends while crawling through the website. Professional designers include internal links on every page that creates a bridge from one part of your website to another.
2. URL Structure: One of the essential factors relating to how website structure affects SEO comes back to URL structure.URL are pillars of effective site hierarchy, passing equity through your domain and directing users to their desired places. The best URL structures are easy to read by user and search engines. Expert designers keep the URLs simple and do not over complicate them with many parameters.
3. HTTP, HTTPs and HTTP2: HTTPs ensures the security of your website and as Google continues to make it part of user experience having a secure site can also help enhance your rankings.
4. Internal Links: The basic of proper navigation testifies that users should be able to move from one page of the website to another in a seamless manner. If the website is large and has many pages, the challenge to make these pages accessible with only a few clicks using navigation alone. Here comes the role of internal links to play. Internal linking helps the user and search engines discover a page and also provides a flow between content and the pages. The designers use internal links with keywords within the content and link them to another relevant piece of content on the website.
5. Key Content and Keywords: Content and keyword research are main parts of SEO and should be an essential part the designers build and structure the website from the start. This parameter is done after understanding of target visitors, search behaviour, and competitive topics are built into the website structure and layout. Expert designers design the best website ensuring that they have provided the great user and great search engine friendly experience by ensuring their website’s key content is central to the structure and is of high quality.
6. Duplicate Content: Duplicate or plagiarized content is harmful for SEO as Google views it as spam. Authentic and high quality content is important for SERPs and this clearly shows how your website must be structured for ideal SEO. Expert designers follow a general rule of not posting duplicate content on the website.
7. Navigation and User Experience: Usability standards that today’s website are held are much strict than those in early days of the internet. A visitor will not appreciate poorly built website and will avoid interacting with it further. If your visitor cannot figure out how to find the information they are looking for they will seek it out on the competitor’s website. A bad user experience affects SEO. As per the statistics a negative user experience informs Google that the page may not be the most relevant or useful for that query and Google will adjust the search results accordingly.
8. Mobile Responsive Website: In today’s mobile savvy era, it makes sense to ensure that the website is structured for mobile viewers coming from different devices. Going mobile will likely cost time and money if you not considered this when you built your website.
9. Speed and Performance: Slow sites, page speeds and unresponsive pages, and anything that takes time for the user ruins all the hard work done by developers, content writers and SEO personnel. It is important that your site does not take too much time to load, and has responsive design to ensure high rankings in the SERPs.
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Wrapping up
For high rankings in the SERPs, ensure that your website is structured in the most responsive and hierarchical manner for users and business. Ensure it is structured for search readability for best SEO results.
