Top 3 SEO Tools For Optimizing Ranking 2023
Finding the right SEO tool for your website isn’t an easy task. However, to master SEO skills as a beginner, you will need the best SEO tool to help you get started with SEO because it can take a lot of time if you’re trying to master SEO on your own.
Hence, to improve the search rankings of your pages, you will need to apply different SEO strategies which will ultimately boost your website’s organic traffic.
For instance, you will need the best SEO software to do:
Ø Proper keyword research,
Ø Competitors research,
Ø Audit your website, or
Ø Check the rankings of your pages on Google.
However, to help you, your SEO Company in India has thoroughly researched and compiled a list of 4 best paid and free SEO tools. Let’s get started right away.
What Are The Best SEO Tools in 2023?
1. Semrush
Semrush is one of the most loved SEO tools out there because it is an all-in-one marketing SEO tool. However, this leading SEO tool is mainly used as a competitor analysis tool and it allows the users to analyze their content with competitors.
Ø In fact, the marketing experts use this tool to assess the search engine rankings of their pages while finding the new keyword opportunities.
Ø This tool has amazing feature called “domain vs. domain analysis”. However, this feature let you compare your domain with the domain of your competitor.
Ø It is also the perfect alternative to the tools which are known for keyword research, domain analysis, and more.
Ø Hence, many website owners & entrepreneurs use Semrush SEO tool to understand the SEO strategies of their competitors as it helps them to develop a better strategy in comparison of their competitors.
However, Semrush is a popular SEO tool mostly among SMEs. And the best part is, it also provides you with detailed metrics on:
§ Our ranking pages,
§ Website traffic,
§ Keywords,
§ Domains,
§ Backlinks,
§ Ads and more.
Key Features:
Ø It has got a domain overview feature which helps it to spy on your competitors,
Ø The keyword research feature helps you to get a complete overview of any keyword,
Ø It helps you to analyze the on-page SEO of your pages,
Ø You can also check the backlink profile of any domain with SEMRUSH,
Ø Keyword opportunities can also be found for placing Google ads,
Ø You can manage your leads with the lead generation tool, and
Ø It allows you to write quality content for website with SEO writing assistant.
Pricing Plan –
Semrush comes with three different plans: “Pro Plan”, ‘Guru Plan”, and “Business Plan”. However, the price of these plans ranges between $119.95/mo to $449.95/mo.
2. Ahrefs
Ahrefs is the #1 SEO tool used by experts providing SEO Service in Delhi. Hence, it has been suggested by many top SEO experts as their favorite tool. Well this is because it offers all the data and features that a beginner typically needs to start a website or for increasing his/her website traffic.
However, Ahrefs is most commonly used as:
· A keyword tool,
· Competitor analysis,
· Backlink Audits, and more.
Moreover, Aherfs also allows you to analyze your competitor’s website traffic along with their search engine rankings with their site audit feature. Hence, you can extract data using Ahrefs’ tools and then you can use it for creating your own SEO strategies.
However, SEO experts in the PAN India and outside recommend this tool as one of the top SEO tools because it is easy to use. In fact, the best part is that it has a position tracking feature which allows you to see your website’s top pages and the top keywords.
Ahrefs is also used for its backlinks analysis feature which helps you to find internal and external backlink opportunities along with the broken links. And lastly, the keyword explorer tool of Ahrefs help you get a complete overview of a keyword.
Key Features:
Ø Aherfs can generate millions of keyword suggestions with a single keyword input,
Ø It has a site explorer feature which shows you the organic search traffic along with the traffic value,
Ø The keyword research tool of Aherfs provides a comprehensive data on a keyword,
Ø It allows you to compare multiple domains with its domain comparison feature,
Ø The rank tracker feature let you track your website’s pages, and
Ø You can find out relevant pages for any keyword with its content explorer feature.
Pricing Plans:
Ahrefs tool comes with four different pricing plans: “Lite Plan”, “Standard Plan”, “Advanced Plan”, and “Enterprise Plan”. The price of these plans ranges between $99/mo to $999/mo.
3. Moz Pro
Moz Pro is one of the best SEO tools available in the market, thus tool tracks the rank while analyzing the backlinks. It also does site auditing and uses keyword tools, and much more. Hence, Moz Pro is useful for everything, for example it is useful if:
· You need to get higher rankings,
· You need more organic traffic, and
· You need better visibility on Google.
However, Moz also has many tools for free such as “link explorer”, “keyword explorer”, “domain analysis”, “competitive research”, and “MozBar”.
But if you go for the pro version of Moz then it will provide you with the solutions for:
· Keyword research,
· Rank tracking,
· On-page optimization,
· Custom reports,
· Site crawl, and
· Link research.
In fact, this tool can also help you to outrank your competition and it allows you to prioritize keywords based on metrics so that you can focus on what’s important.
Key Features:
Ø A tracking keywords rank feature helps you track the rankings of your pages,
Ø This tool also helps you to boost your website’s traffic,
Ø A keyword tool let you find new keyword opportunities,
Ø It has a backlink analysis tool which helps you to find quality backlinks opportunities,
Ø The site audit tool help you get a report on your website’s health, and
Ø This tool also allows you to create custom reports & share them easily.
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Pricing Plans:
Moz Pro is available for the users with four different pricing options: “standard plan”, “medium plan”, “large plan”, and “premium plan”. The costs of these plans vary between $99/mo $599/mo. However, moz also offers a 30-day free trial of the medium plan.
